Taybetî: Rêwîtiya Nûnertiya Rêwîtiyê SH bi Shikha Kataria (Ghuman) re li ser Hevkariyên Destpêkirina Gerdûnî, Trendên Rêwîtiyê, û Pêşeroja Nûnertiya Rêwîtiyê ya Keyaniya Yekbûyî

Çarşem, Adarê 12, 2025

Shikha, the founder of SH Travel Representation, turned her childhood passion for travel into a thriving business. Inspired by her father’s travel agency and her own experiences, she launched SH Travel two years ago, post-pandemic. The company stands out by offering diverse cultural experiences and bespoke travel services, working closely with local DMCs. SH Travel represents destinations such as India, Greece, Sri Lanka, Saudi Arabia, Morocco, Mexico, and the Dominican Republic, specializing in destination weddings, sustainable tourism, and unique travel experiences. Utilizing LinkedIn and webinars for marketing, the company continues to expand its global reach, connecting travelers with exclusive, tailor-made journeys.

Shikha Kataria, the Director of SH Travel Representation, started her journey in the travel industry with a deep passion for exploration. From a young age, she was fascinated by the world of travel. “I would ask my dad to take me to the airport just to watch planes take off,” she recalls. At just 12 years old, she took her first solo flight to India, further fueling her love for travel. Her husband, Harpal Ghuman, played a significant role in inspiring her to pursue this business. She is always thankful to him.

 SH Travel Representation exclusively representing the following DMC partners

Jetwing Hotels for Sri Lanka
Two Minds Travel and events, India
Sahara Experience, Morocco
Connect DMC Mexico
Pendley Manor Hotel – accommodation and event space
Majan Light – Oman

Her career path seemed destined when she helped her father run his travel agency after school. “I was this ‘whiz kid’ in the community,” she says, as she became an expert in online bookings long before the digital transformation of travel.

After university, she landed a job with an airline, helping to introduce a new route. “I didn’t expect it, but I got a call: ‘Shika Kataria, you have the job!’” She quickly adapted to cold calling and building relationships, which laid the foundation for her future success.

Her journey took her from airline sales to global hotel sales, working with travel agents, tour operators, and corporate clients. Then, three children later, after a break from her career, a former colleague from an India-based DMC encouraged her to start her own business. That’s when SH Travel Representation was born.

SH Travel Representation: A Unique Approach in the UK Market

SH Travel Representation isn’t just another travel representation company. It stands out by offering a diverse range of cultures, destinations, and bespoke travel experiences. “Every destination has something unique to offer,” says Shika Kataria. The company represents DMCs (Destination Management Companies) and hotels, ensuring local expertise is at the core of every itinerary.

Unlike online booking platforms, SH Travel Representation specializes in customized, exclusive travel experiences, including:

• Luxury travel packages
• Bespoke tours
• Destination weddings and events
• Corporate travel solutions
• Tûrîzma werzişî

“We actively listen to the needs of the travel trade,” Shika Kataria emphasizes. Whether it’s a couple looking for a vegan-friendly luxury escape or a corporate client needing a tailored itinerary, SH Travel Representation delivers curated experiences beyond what’s available online.

A Growing Portfolio of Destinations & Brands

SH Travel Representation currently works with a diverse set of global partners, offering experiences across continents. Some key collaborations include:

India: Two Minds Travel & Events – Specializing in corporate travel and sporting events, they organized the prestigious Yellowstone Film Festival.

Sri Lanka: JetWing Travels – The largest family-owned business in Sri Lanka, offering both their own and premium properties and curated experiences.

Saudi Arabia: Saudi Silk Road DMC – Experts in cultural, bespoke itineraries and adventure tourism, with guides trained for international travelers.

Morocco: Family-owned DMC Sahara Experience – Offering experiences from Marrakech to the Atlas Mountains and the luxury White Camel Lodge in the Agafay Desert.

Mexico & Dominican Republic: Connect DMC – Specializing in destination weddings, golf tourism, MICE, Luxury Itineraries and sustainability-focused travel.

UK: Pendley Manor – A luxurious country estate nestled in rural Hertfordshire with event spaces and bespoke retreats.

Greece: Unlimited Adrenaline – Offering city tours, trekking, vineyard experiences, and more beyond just the beaches.

Shika herself has explored many of these destinations firsthand. “In Morocco, I visited Marrakech and then traveled to the Agafay Desert. The White Camel Lodge was stunning, with the desert as a backdrop,” she shares.

How SH Travel Representation Reaches the UK Market

Shika’s strategy for promoting destinations involves leveraging her extensive travel industry network. “I have a database I’ve built over 20 years,” she explains. Her approach includes:

• B2B networking with travel agents and tour operators
• Industry trade shows & networking events
• Sales Visits and Meetngs
• Webinars & training sessions for agents
• Personalized sales visits
• Social media engagement & digital marketing

She highlights the power of LinkedIn, where a simple post asking, “Where do you think the next travel hotspot is?” sparked global engagement.

Future of Travel Representation & Industry Trends

Looking ahead, Shika sees travel representation expanding beyond just UK markets. She aims to grow SH Travel Representation into a global go-to for DMCs, helping travel agents access unique destinations worldwide.  SH Travel Representation latest addition to the global portfolio is Majan Light DMC for destination Oman.  Soon to be introducing further DMCs for UAE and Africa!  

Key industry trends she highlights include:

Sustainability in travel – Travelers seek eco-conscious experiences that give back to local communities.

Family & multi-generational travel – Families want more than just beaches; they crave cultural experiences and adventure.

Solo travel on the rise – More individuals are seeking independent, immersive journeys.

Emerging, untouched destinations – There are still hidden gems waiting to be discovered by global travelers.

Final Thoughts from Shika Kataria

When asked what excites her most about the travel industry, she responds passionately: “What could be more exciting than travel? There’s so much to explore, from untouched destinations to evolving travel trends.”

SH Travel Representation is not just about selling travel—it’s about connecting cultures, creating meaningful experiences, and shaping the future of global tourism.

As Shika puts it, “The world is full of beauty, culture, and adventure. It’s my mission to bring those experiences to travelers worldwide.

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